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Cooperation with Bett-Market brought me a lot of benefits. I recommend this aggregator to beginners. It offers everything they need to launch full-fledged, international businesses. I am glad that I found this reliable company.
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Reviews on the Bookmaker’s Office: the Best Way to Affect the Users’ Choice
New betting platforms appear on the Web every day. This business area is highly competitive, so such a matter as the selection of a particular brand plays an extremely important role for all market participants.
One of the main criteria in favour of a particular website is the reputation of the bookmaker. Information on operators can be found in various ratings but most new customers decide to make a deposit after they read the reviews of other users.
Reviews and Their Benefits for the Gambling Brand
Sports betting reviews are a universal tool that performs several important tasks simultaneously:
- provision of potential customers with complete information on gambling offers and the functionality of the betting shop;
- support for the bookmaker's communication with a loyal and active audience;
- advertising and promotion of the firm without the direct participation of its owner;
- profile raising of the gambling platform.
Feedback is always the best way to get an idea of the bookmaker’s office and evaluate the quality of its work.
What Types of Reviews Are the Most Interesting to Players
The audience of the betting shop is never attracted by such short and meaningless comments, such as “I liked everything, I recommend it”.
Informative messages with a detailed description of the platform’s functionality are of the highest value for both players and entrepreneurs.
Key aspects that are worth considering when you choose a bookmaker based on reviews:
Registration and Identification
An informative comment is a detailed description of the player's experience. It also may contain data about the stages of registration and verification procedure, as well as its features. For example, it can be a comment about the availability of the service in certain regions or a simplified registration form for the mobile audience.
Legal Status of the Operator
Real reviews on the bookmaker’s office should describe not only the platform’s functionality but also confirm its honesty and legitimacy.
As a rule, data on the number and term of the licence is published on the main page of the betting website. But it will not be superfluous to have confirmation of all this from the players. For example, visitors to the virtual establishment can check the validity of a licence on special sites that regulate the gambling market in a particular region.
Cross-Platform Resource
At the beginning of 2022, the percentage of mobile clients reached 74% of the total incoming traffic.
Given the ever-growing level of competition and the rapid development of digital technologies, operators have to provide customers with interactive functionality that fully satisfies their needs.
A powerful argument in favour of choosing a particular bookmaker is the presence of a mobile application or an adaptive version of the website. The description of the features and benefits of these services given by real players can be a key criterion for potential clients who choose an online betting shop based on the reviews.
Reliability and Security Assurances
For new users, it is essential to know that all personal data is protected. It is even more important for them than the variety of bets and services.
Characteristics of an honest and reliable sports betting provider:
- availability of SSL-encryption protocols;
- operation in certified domain zones .ru, .com, .net;
- availability of security certificates of trusted payment agents;
- the function of automatic interruption of the game session if there is no user activity for more than 10–20 minutes;
- availability of cloud servers, backup tools, and mirror sites.
Quality of the Feedback
Feedback from players may contain useful information about the work of the website's support service. According to the comments of real gamblers, it is possible to evaluate:
- the quality of the bookmaker's work with customer complaints;
- speed and volume of the support on general issues;
- responsiveness of the administration to emergencies;
- availability of financial assurances;
- the quality of assistance in mastering the game functionality, etc.
Financial Operations
Players prefer to learn about the nuances of the deposition and withdrawal of funds from other users, and not from their experience.
The availability of information on the nuts and bolts of using payment instruments of the bookmaker’s office can be a key factor in favour of choosing a particular operator.
From real feedback from gamblers, you can find out:
- whether the bookmaker lowers betting limits;
- whether there are additional commissions on the website;
- how long does it take to identify a new user and transfer funds;
- what services are most often used to deposit and withdraw prize money;
- whether bets are cancelled due to technical errors, such as misspelling of a team’s name;
- what to do in case of disputable issues on payments and how managers of the platforms react to them.
Analysis of the Reviews and Detection of Fake Comments
Any type of evaluation needs to be carefully analysed. This applies to both positive and negative comments.
If the review is bad, you need to assess the objectivity of the situation. Quite often, there are violations of betting conditions by a player who, instead of contacting the support service, writes a complaint.
For example, most bookmakers have a rule according to which winnings can only be withdrawn to the account from which the bet was placed. This is done to prevent cheating but for a player who has ignored the user agreement, it may be the cause of a complaint.
For example, if there are 2–3 or more comments on the page with a positive evaluation of the bookmaker's app from different people, most likely, the majority of gamblers are really satisfied with the mobile functionality.
It is not uncommon for online companies to use such a service as the acquisition of reviews. This applies not only to betting platforms and gaming sites but also to other brands that offer their products on the Web.
Fake comments can be identified by the following features:
- Length of the message. Copywriters are paid for the number of symbols, and often, it can reduce the level of usefulness of the information. Therefore, as a rule, fake reviews are not very informative and cannot give the reader an answer to the question they are asking.
- The number of comments. If reviews are paid, they will be published in droves. Such messages differ from the real ones because of their monotony. For example, on the Web, there are many short template comments, such as “I liked everything very much”. They do not specify the details since they are written not by real players but by people without any betting experience.
- Language of the message. Paid comments are usually written in compliance with all the rules of spelling and punctuation. Real reviews are characterised by simplicity and may contain colloquialisms. Often, they are published without punctuation marks but with spelling errors.
- Emotionality. Paid comments are distinguished by dry language. Real players who are involved in the betting process and want to describe aspects that are important to them do not hold back feelings, so real comments always are more emotional.
How to Launch a Betting Platform and Receive Good Feedback from Users
Before launching an online bookmaker’s office, the Bett-Market team offers operators to carefully analyse the market and turn to experienced intermediaries.
The decision to implement a project from scratch is the most costly and time-consuming way to enter the market, which is why we are ready to provide you with a list of more legal, faster, and safer alternatives.
| Ways to launch an online betting shop with Bett-Market | |
| Script of the gambling platform | This option attracts businessmen with minimal initial costs, but in this case, investors must have some experience working in the industry. Those operators who have bought a bookmaker's script will need to adapt the system to specific tasks, including:
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| Bookmaker’s office under a franchise agreement | An almost perfect solution for beginning entrepreneurs with no experience. As part of a franchise agreement, they get the ready-made sports betting platform and comprehensive support from the parent company. One of the advantages of a franchise agreement is the ability to work under the name of a well-known, recognisable brand with a big client base |
| White Label program | This is one of the most demanded forms of renting the business. Operators receive from the supplier company a ready-made project with excellent functionality, licences, payment instruments, and other services that are necessary for successful work in the gambling niche. Under the agreement, the supplier provides entrepreneurs with tech and organisational support and protection against severe costs, and the buyer receives the right to work under his brand |
| The Bett-Market catalogue contains a large selection of adaptive templates for launching exclusive turnkey gambling projects. It is possible to create a business like a puzzle by choosing those components that best suit your needs from all the provided options. At any stage of development, launch, and promotion of the project, we provide comprehensive support: from the collection of documents that are necessary to obtain a licence to the assistance in creating exclusive bonus programs | |
Additional services from the Bett-Market studio:
- business outsourcing with full real-time reporting;
- connection of advanced security systems based on AI and machine learning technologies;
- integration of special financial modules for processing cryptocurrency payments;
- development and implementation of complex marketing programs;
- connection of the betting platform to the largest affiliate programs;
- creation of specialised mobile applications;
- supply of equipment for ground bookmaker’s offices.
The Main Things about Sports Betting Reviews
Real comments of players are a universal tool that can not only attract new visitors to the betting website but also confirm its reputation.
- Even the best international bookmakers do not have 100% good reviews. Artificial filtering of comments can negatively affect the reputation of the establishment and alienate potential clients. According to statistics, gaming sites with 60–70% of good feedback are the most popular with the audience.
- Informative messages from real users have the greatest value. In such comments, you can find information on the most important aspects of the bookmaker's work: the quality of feedback, the level of private data protection, the security of payment instruments, etc.
- Real reviews are informative, concise, and emotional. Paid comments can be indicated by their length, lack of necessary data, strict adherence to punctuation rules, and dry language.
You can choose software components and services for establishing a betting start-up of any format. We offer:
- ready-made cross-platform systems;
- mobile applications with a large number of personalisation settings;
- franchises of the largest suppliers;
- financial modules for managers who work in local and international markets;
- the best affiliate programs;
- a wide range of solutions for ground gambling locations.
You can evaluate all the advantages of our betting project by using the free demo version of the betting platform. We guarantee that there will be no hidden fees or deferred payments.
