Online Bookmaker Demo: The Perfect Way to Start a Risk-Free Betting Business

The bookmaker market is one of the most competitive and dynamic. Work in this field will provide an operator with record-breaking payback and consistently high profits with rational planning.

To avoid unnecessary risks, identify the current needs of players, assess the size of the industry, and analyse the offers of competitors, the Bett-Market team offers a unique service of test business launch — an online demo betting project.

Read about what free bets and a guest account are. Learn what criteria for choosing a site for sports betting are preferred by players. Find out what benefits an operator gets from connecting a bookmaker in test mode.

The Analysis of the Sports Market and Industry Trends in 2024

By the end of 2020, the betting industry has completely transformed and rebuilt with a focus on eSports, according to a study by Go Sport, conducted by the digital agency Go Mobile.

In the first year of the lockdown, bookmakers made more than $14 billion in profits from eSports betting. In 2019, the revenue of this niche reached barely $7 billion.

Here is another important observation of analysts: the increased demand of the audience for mobile services. Over the past year, almost 57% of visits to sports sites came from owners of smartphones and other portable devices.

When launching a new betting start-up, an operator needs to keep abreast of industry trends and respond to any changes in audience requests promptly.

A betting shop demo is a convenient and safe way to understand the current market situation quickly, create a profile of a potential client, and work out a step-by-step strategy for further business scaling.

With the help of demo mode, you can:

• get acquainted with the administrative functions of an online platform without financial investments;
• select the optimal software components for work in a particular market;
• study the needs of the audience and create a personalised marketing offering for the most valuable customers;
• view multi-purpose reports for all business verticals in online mode;
• test the quality, security, and functionality of payment instruments;
• evaluate the capabilities and flexibility of mobile gaming applications’ settings;
• select the optimal affiliate program;
• work out a marketing campaign for entering the international market.

Ideal Online Bookmaker Project: Things Players Pay Attention to

New sports offers appear on the web every day. An operator needs to monitor the work of competitors carefully and provide its users with only effective and proven services.

To evaluate the offers of bookmaker sites, players use the following criteria:

Reliability and Security Guarantees

A good supplier should have a special licence and certified bookmaker software. As a rule, all legal information about a company is placed on the title page of a site in the bottom menu or a separate section to let anyone read it.

The Quality of a Supplied Product

One of a few decisive factors in favour of choosing a particular sports brand is the quality and diversity of services provided.

Betting products imply the presence of three main components:

• event line;
• wager options for a particular tournament;
• odds for placing bets.

Consider the characteristics of high-quality betting products:

A bookmaker site with a demo account is a great way to evaluate the number of event lines, the scope of available betting options, and the volume of odds.

The guest account completely duplicates the gaming functionality of a site. At the same time, it guarantees a client absolute protection against financial losses.

The demo account of a bookmaker is characterised by the following features:

1. Simplified registration. To access the event line and bets, a player just needs to specify his or her login/password and phone number or email address. Personal data, including financial information, do not need to be provided to a bookmaker site.
2. Standard game interface. All gaming elements are available to a betting shop’s client, including account personalisation settings, rating tables, analysts' forecasts, the history of transactions, notifications about promotions, etc.
3. The variability of bets. Unlike free bets, a demo account on a bookmaker portal does not limit a user in the volume and number of transactions made. It is possible to place bets in both pre-match and live formats.

Protection from financial losses. All wagers are accepted in a special virtual currency. A user does not need to deposit real funds. Therefore, in case of a loss, he or she does not lose money.

The only limitation that demo bets on sports involve is the inability to cash out winnings.

Financial Transactions, Methods of Depositing and Withdrawing

The more payment instruments presented on a sportsbook website, the more users it can attract.

The demo version of a betting site from Bett-Market gives access to all administrative components of the platform, including financial services.

We offer an extensive range of local and international systems with the best commissions:

• Visa/MasterCard bank transactions;
• digital wallets WebMoney;
• electronic services Skrill;
• cross-platform tools Yandex.Money with the support for multiple currencies, and others.

There is a wide range of payment solutions for all types of businesses: betting sites, mobile gaming applications, and land-based retail chains.

Promotions and a Bonus Program

Additional rewards and promotions of bookmaker sites play one of the most important roles in attracting new customers and retaining the permanent active audience.

A study conducted by Harvard Business Review found that even a 5% increase in player retention can increase a company's accumulated profit by up to 95%.

You can connect a bookmaker site with the most popular promotions and bonuses for free from Bett-Market. We offer the most effective solutions that guarantee a positive response from the target audience:

• time-limited promotions;
• tournaments and multiplayer competitions with rating tables and various prize pools;
• seasonal promotions;
• cashback;
• welcome bonuses;
• free bets;
• referral programs, etc.

Reviews about a Bookmaker Site

Real feedback from players about a betting portal is one of a few decisive arguments when choosing a particular brand.

Comments from users allow you to evaluate the betting platform by the following criteria:

• prompt response to complaints and requests from players;
• the scope of assistance provided by the support service on technical and other issues of a bookmaker's work;
• the availability of financial guarantees and payment obligations;
• the convenience of a site’s or mobile application’s gaming functionality;
• the speed and quality of an operator's response to emergencies, and others.

Features of Using a Demo Account

The demo version of sports betting has rather simple functionality. Moreover, clients do not need to provide operators with a complete package of personal data, and to enter the system, a simplified procedure is used. It requires the indication of:

• a login;
• a password;
• a phone number or an e-mail address to receive newsletters and other notices.

Right from the moment of registration, a demo version of sports betting website and all elements of the standard gaming interface become available to the user:

• logging into the personal account with the possibility of personalising it;
• betting line;
• the list of current events;
• tables with odds, margin, and other filters;
• history of committed actions;
• notifications about new events, promotions, bonuses, etc.

The gameplay completely duplicates the traditional mode when people place bets on real money. The demo mode without registration does not differ from real transactions, except for the inability to cash out winnings.

Guest Account VS Free Bet

Beginning players often confuse the concept of a guest account and a free bet. The latter is an element of the bonus program. In this case, the establishment allows clients to place bets with their funds and, if they win, it will be possible to withdraw the prize.

Comparative analysis of the guest account and the free bet program:

1. Wide range of bets. The guest account provides users with access to any type of bet, while free bets are limited to special wagers (for example, the ability to bet on a specific event or with a fixed margin).
2. The size of bets. For virtual money and without registration, gamblers can place any number of bets with different coefficients. The amount of a free bet is always limited and depends on the policy of the bookmaker’s office.
3. Real winnings. Sports betting in the demo mode allows customers to deposit any amount of money but it will be impossible to withdraw funds. Winnings under the free bet program can be cashed out if the betting shop does not specify other conditions for using the bonus.

How to Connect Online Betting Portal in Test Mode?

The Bett-Market team recommends trying the free demo version of a bookmaker site before launching a full-scale business project.

This is a ready-made gaming platform with a full set of administrative functions. This will allow you to evaluate all the benefits of running a betting business at first hand without financial risks.

The service is provided free of charge. It does not imply hidden fees or deferred payments.

The offer includes:

• payment instruments;
• numerous event lines with deep painting;
• forecasts of top niche analysts;
• live betting section;
• user account management tools;
• a wide range of affiliate programs for business promotion;
• short-term and permanent promotions;
• AI-based defence systems, etc.

We offer an extensive assortment of turnkey solutions. Turn to the Bett-Market studio to order:

• the development of cross-platform gaming sites and mobile apps;
• franchises from the most famous suppliers with a worldwide reputation;
• White Label programs;
• sportsbook scripts for business adaptation to specific regional markets.

The Main Things about the Demo Version of a Sportsbook Project

The use of a betting site’s demo is a great way to evaluate the quality of a finished gaming platform and work out a step-by-step strategy for further business scaling.

• The test version of the sports betting site is a free service. Access to the platform is provided at the first request of a client with no hidden or deferred fees.
• The demo version of a bookmaker site fully duplicates the functionality of a full-fledged business project, including financial instruments, user account management tools, bonus programs, etc.
• Bets from guest accounts guarantee absolute financial security to all participants in a deal. A player does not have to worry about losing funds in case of failure. At the same time, an operator does not need to pay out real winnings because all withdrawals are made in virtual currency.

You can learn more about the functional features of online bookmaker projects and order your turnkey betting business with an individual design and event line from the Bett-Market studio.

We are aware of the most promising trends in the industry. Our team is always one step ahead of the competition.